Using acknowledgement effectively is a learned process, not a skill most of us were taught. Those who consciously choose to cultivate the skill are tapping into a powerful way to reinforce a growth mindset and drive sustained momentum towards collective goals.

If customers sense that you care less about them and more about closing the sale, they will bounce. Take the Infinite Edge Brand Trust Assessment and learn how to tend your intentional trust.

Research shows that as fear grew—as businesses closed doors, reduced staff, slowed down processes, etc.— trust in brands began to falter.

Amidst all the loss, chaos, and discomfort, I’ve found inspiration in my belief that marketers are key to leading positive change, and building a more equitable, just world.

Santa! Everyone loves the idea of him, right? Everyone likes the presents he brings, the stories he tells, the jingle of reindeer bells, the giggle of elves. But we’re not sure everyone actually trusts him.

We realized that if we didn’t address the elephant in the room—lack of trust—all of our tried-and-true marketing growth strategies would be hamstrung.

In the face of massive change, it’s likely that your approach to marketing, your channels, your customers, and even your product mix—need a good hard look.

Losing sales and don’t know why? You may have trust issues.

Relax. With a marketing plan that’s “Ready for Anything,” your team knows exactly what to do.

Infinite Edge managing partner Mary Gilbert joins Luman CEO, Tirza Hollenhorst for a first reveal of their new joint offering, combining virtual collaboration best practices and marketing planning guidance designed for maximum adaptability.

The composition of your team may have changed, but everyone’s looking for direction and a purpose bigger than their immediate issues. So, why not kick off your first big post-COVID marketing effort with a virtual team-building and planning experience?

Salespeople, stuck in their homes, trying to make headway in a rapidly shifting market place are finally willing to get hands-on with the technology and become part of a larger team, showing up to deliver at pivotal moments.

Customers must trust that you’ll provide excellent, responsive service throughout your relationship, and that the quality of that experience will remain high over time.

Our secret sauce is cultivating trust and deep relationships. We’re for companies who want an edge but have found that their own cultural blindspots are getting in the way of great customer relationships.

Why does playing it safe and neutral, i.e. staying silent on social issues, inevitably backfire? Because consumer values are shifting fast.

Is your marketing organization your organization's secret weapon or the dumping ground when growth is slow? Is the CMO your go-to for market insights that keep the company in tune with emerging market conditions and cultural change?